The Art of Becoming grew from Prayers From My Heart, the broader creative work of songwriter, writer, and designer Jenny Frickie. In seeking beauty within the mundane, Jenny envisioned The Art of Becoming as a home for thoughtfully designed pieces created to inspire confidence and bring joy and a little whimsy to everyday moments.
Jenny believes becoming is not about reaching perfection. It is about walking boldly through every season, noticing what is lovely, and allowing creativity, courage, and joy to shine along the way. Every collection is created with love and offered as an invitation to join her in this shared quest.
You do not need to share every part of our story to find something here that feels at home in yours. You are welcome here, and we hope you always know that you are worthy, valuable, and loved.
Personally chosen, with everyday life in mind
Jenny has narrowed the current collection to pieces she owns personally, bringing firsthand familiarity to the clothing and accessories she offers. The selection brings together her original designs and thoughtfully curated pieces, with an emphasis on feminine details, coordinating colors, and easy ways to build an outfit.
Have a question about a piece or how to wear it? Ask Jenny. For sizing, please compare the measurements on the individual product page; fit can vary between styles.